Right now, the norm is for labels to make decisions based on data. And they've all got access to more data than ever before, so it turns into a science. They look at the trajectory of streaming numbers and social media followings, and they avoid artist development...
Name credit goes to the Wu-Tang Name Generator (the same one that named Donald Glover “Childish Gambino)...
There's a lot of concern about fame and popularity within consumer culture in Superflat, and I believe these are often domains of extreme levels of toxic objectification...
I manically decided to go to McDonalds, went on Instagram live and was just screaming the idea over and over, got back home still live and recorded it all to a click track, no beat, then made the beat after. A crazy moment that everyone from Anthony Fantano, to T-Pain, to Knxwledge reacted to and enjoyed thoroughly...
Ngủ ngày ngay ngày tận thế (we shorthand it as N4T2) is sort of the culmination of what was the past 3 years (2017-2020) because of how we record our work...
The sound selection in some of the instrumentals were really unique and haven’t heard anything like it in some of the previous projects like space requiem, spiral, and four walls. shellboy has some new style melodies/flows on this project that i haven’t heard them use before like on no evil and guardian angel...
I was just looking for the worst DJ name that could ever go on a club poster, I tried some mock-ups with many different ideas, but this definitely stood out worse than any of the others...
Nature, spirituality, my every-day life experience. Emotions, interpretations of experiences. Theology, psychology, physics. My cats. Weather patterns. The mystery of life...
I sort of didn’t believe it when I saw it. I found out when someone direct messaged me saying something about a quote tweet...
Yeah, I converted three years ago. My grandfather converted in prison during his 44 year stint. It kinda just trickled down for me...
This was one of Lil Tjay's first performances following his recovery from being shot seven times in an attempted robbery & his live show didn't disappoint...
Juicy J is one of the founding members of the legendary 'Memphis Rap' group Three 6 Mafia (Triple Six Mafia). Memphis Rap is known for its dark messaging, often showcasing themes of nihilism, occult, and violence...
Ugly Mane is a catch-all for whatever creative drainage leaks out of me. I think it's a dumb name that makes most people immediately write me off and not investigate what I do purely based on the preconception of how dumb the name is. I like that...
Their visual imagery on album art is some of my favourite in the underground scene, with 'Shrines' depicting an NYPD officer grappling down the side of a building in Harlem looking into a window at a 425-pound tiger...
Their most notable release, 'Hell Hath No Fury,' is an often overlooked project in the modern rap landscape, but it absolutely deserves your attention...
Each song in the album chronicles a different part of my life during that time, and ultimately captured the beginning and end of my first queer relationship - which inspired many lyrics in this album...
I started out making hip-hop beats and sing a lullaby songs on those beats in my bedroom from 1999 to 2001 - I would say I am one of the first to make music in my bedroom...
Headlining the event was non-other than Earl Sweatshirt of Odd Future fame. Earl's evolution as an artist has been fascinating to view, and we believe his change in trajectory came with his 2018 release titled Some Rap Songs...
On some psychotic episodes, I catch myself hallucinating cameras on the corners of my bedroom, broadcasting to a non-existent audience my suffering, as if it were just a theatrical performance. Just because all that suffering by itself lacks purpose, feels empty...