"The name Etran de L’Aïr translates to “the Stars of the Aïr,” the mountainous region of Northern Niger."
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(FROM RUFF CRIMINAL’s YT)
“I ain't nothing but a Sound Dog. [Reviewing albums (and sometimes movies) in 10 seconds or less] all the time.
My own spin (parody really) of the youtube criticism/review scene. I'm all about efficiency. Get in, get out, go listen to the music. My only objectives with this channel are (1) to make you laugh, and (2) to make you listen to music. If I can accomplish one or both of those, I'm good.
I never expected to gain an actual audience from this concept. You all are hilarious, thank you! I'm not sure where I'll go from here, but I'm having fun with this, and I hope you are too. If you love music as much as me, please listen to the albums and check out the channels that I'm subscribed to, they are all more worthy of your time and attention than I am.”
ETHEREAL.PRESS asked pointed questions to keep consistent with the theme of a 10-second response.
ETHEREAL.PRESS
Who is Ruff Criminal?
RUFF CRIMINAL
Ruff Criminal is just some guy who loves music, movies, and sharing his thoughts as quickly as possible.
ETHEREAL.PRESS
Why the name Ruff Criminal?
RUFF CRIMINAL
Name credit goes to the Wu-Tang Name Generator (the same one that named Donald Glover “Childish Gambino)
ETHEREAL.PRESS
How much did you edit your profile photo?
ETHEREAL.PRESS
Tell us about your 10 question interview with Danny Brown...
RUFF CRIMINAL
A bucket list experience that I never would’ve thought to put on a bucket list. Right place right time, truly! I’ve been a huge fan for years.
ETHEREAL.PRESS
What albums/artists have you been enjoying recently?
RUFF CRIMINAL
Listening to a lot of Kurt Vile (watch my moves) and everybody’s favorite Drake album Honestly, Nevermind (which I genuinely love).
ETHEREAL.PRESS
Where did the concept for 10-second reviews originate?
RUFF CRIMINAL
My little brother teased me for being too wordy in talking about movies, so I thought it’d be fun to create a version of myself who does quite the opposite.
ETHEREAL.PRESS
Favorite vinyl you own?
RUFF CRIMINAL
This guy is neither rough nor a criminal—his scripts are tight and he plays by the rules. End caption would be “Not bad for a guy who films on the front-facing camera of his phone.
ETHEREAL.PRESS
What's next for Ruff Criminal?
RUFF CRIMINAL
Continuing my quest to make good, longer videos on topics/albums I care about. Hoping to hit 100K subscribers, get my YouTube award (review it in 10 seconds) and keep it moving. As long as I’m having fun with it, I’m good!