Right now, the norm is for labels to make decisions based on data. And they've all got access to more data than ever before, so it turns into a science. They look at the trajectory of streaming numbers and social media followings, and they avoid artist development...

Name credit goes to the Wu-Tang Name Generator (the same one that named Donald Glover “Childish Gambino)...
There's a lot of concern about fame and popularity within consumer culture in Superflat, and I believe these are often domains of extreme levels of toxic objectification...
I manically decided to go to McDonalds, went on Instagram live and was just screaming the idea over and over, got back home still live and recorded it all to a click track, no beat, then made the beat after. A crazy moment that everyone from Anthony Fantano, to T-Pain, to Knxwledge reacted to and enjoyed thoroughly...
Ngủ ngày ngay ngày tận thế (we shorthand it as N4T2) is sort of the culmination of what was the past 3 years (2017-2020) because of how we record our work...
The sound selection in some of the instrumentals were really unique and haven’t heard anything like it in some of the previous projects like space requiem, spiral, and four walls. shellboy has some new style melodies/flows on this project that i haven’t heard them use before like on no evil and guardian angel...
I was just looking for the worst DJ name that could ever go on a club poster, I tried some mock-ups with many different ideas, but this definitely stood out worse than any of the others...
Nature, spirituality, my every-day life experience. Emotions, interpretations of experiences. Theology, psychology, physics. My cats. Weather patterns. The mystery of life...
I sort of didn’t believe it when I saw it. I found out when someone direct messaged me saying something about a quote tweet...
RANDOM

The role that labels used to play pre-internet adoption had much more to do with building up an artist, and getting them to where they need to be to become superstars. Today, the artist builds themselves up on their own...

ETHEREAL.PRESS is an independent digital media publication focused on the expansion of human creative consciousness. Merging the (mainstream + underground)

The idea of protector, the album, to me, is sort of about. Caring and love. So the message is that everyone is a protector, and should strive to be, and to protect the people they care about and be protected in turn...

I started out making hip-hop beats and sing a lullaby songs on those beats in my bedroom from 1999 to 2001 - I would say I am one of the first to make music in my bedroom...

The stage background was a sight to behold, being an American flag with the stripes changed with rainbow colors representing the pride flag. Where the stars would be, they were replaced with the numbers 666 and a ring of weed leaves...

It’s a lot to ask nowadays, but we’d love for people to listen to the record as a whole since we made it with the intention of flowing like in full from start to finish.

Do it for a reason more important than money or clout and be yourself. Also have fun and don’t be afraid to experiment...












